The AI Marketing BS Index
by speckx on 4/1/2026, 5:55:12 PM
https://bastian.rieck.me/blog/2026/bs/
Comments
by: swyx
- report benchmark that conveniently omits well known SOTAs, 20 points<p>- conveniently omit well known benchmarks because not SOTA, 30 points<p>- change one tiny term in GRPO and call it a completely different acronym, 50 points<p>- try to slide in a systems hack and but title your paper as though it is a model improvement, 100 points (prizes to the first replier who figures out which recent paper i am subtweeting here)<p>- forbes 30 under 30, 100 points
4/1/2026, 7:07:46 PM
by: djha-skin
I call upon this body to draw up a spreadsheet of some popular AI marketing and their scores.
4/1/2026, 8:26:57 PM
by: vivid242
-10 points if you actually read your marketing yourself before copy and pasting it on the website
4/1/2026, 8:00:27 PM
by: kusokurae
I submit that doing (4) earns 40 points, rather than 20.
4/1/2026, 6:56:55 PM
by: thefz
Could not care less about AI, but this font is amazing.
4/1/2026, 8:24:41 PM
by: PaulHoule
The list avoids many of the real sins and has plenty of mis-analysis, for instance,<p><pre><code> 20 points for doing the usual motte-and-bailey or hedging in the form of “It is not X. It is Y.” </code></pre> I mean, that language pattern is often appropriate but for people who are paying attention today it is a sign of... something.<p>I mean, I am tired of Copilot giving answers like "You're not a fur, you're a therianthrope" It is really a tracer, I think, for someone for whom the lights are on and nobody is home, like they want to be a top blogger about AI but they haven't caught on that the "It's not X, it's Y" pattern is a tell.
4/1/2026, 7:34:58 PM
by: snapcaster
A similar BS is also every CEO claiming AI made their company 10x faster yet GDP trends not really budging
4/1/2026, 6:55:56 PM
by: gbibas
[dead]
4/1/2026, 8:35:15 PM