French supermarket's Christmas advert is worldwide hit (without AI) [video]
by gbugniot on 12/11/2025, 1:35:55 PM
https://www.youtube.com/watch?v=Na9VmMNJvsA
Comments
by: jsheard
OP is the original upload, but the agency reposted it with English subs after it got popular outside of France: <a href="https://www.youtube.com/watch?v=iLERt5ZkpQ4" rel="nofollow">https://www.youtube.com/watch?v=iLERt5ZkpQ4</a>
12/11/2025, 1:43:05 PM
by: docdeek
Intermarche have done some other great Christmas ads on a simialr theme of eating better. Their 2019 ad had a kid realizing that Santa was too rotund to fit down their chimney, so the kid spent the season visiting him at the store and handing him lettuce, homemade vegetable preserves etc. <a href="https://youtu.be/DeSG2-FuQhE?si=YvCMY4fR-7K5R8Ke" rel="nofollow">https://youtu.be/DeSG2-FuQhE?si=YvCMY4fR-7K5R8Ke</a>
12/11/2025, 2:11:40 PM
by: jedberg
Apparently fish aren't animals. :)
12/11/2025, 11:36:12 PM
by: ekjhgkejhgk
I remember a time when using computer was not well seen when creating art.<p>Wasn't it even Tron who didn't qualify for the special effects oscar because they "used computers"?<p>It's interesting that it's no longer "computer bad", now it's "AI bad".
12/11/2025, 2:05:13 PM
by: profsummergig
700,000 thousand views in 5 days.<p>"worldwide hit"<p>Please make white peoples'* astroturfing great again.<p>* I include Ashkenazi Jews in this category, in case anyone cares.
12/11/2025, 11:59:51 PM
by: alwayseasy
366k views in 4 days hardly qualifies as a worldwide hit. It's decent, but other ads saw more views faster this year, like that American Eagle ad with Sweeney.<p>It's hard to measure on Youtube due to the weight of paid views but still.<p>Anyway, it's a cute ad.
12/11/2025, 1:49:52 PM
by: netfortius
Source: Montpellier company: <a href="https://www.illogicstudios.com/" rel="nofollow">https://www.illogicstudios.com/</a><p>Interesting, especially as the city is also host to some of the best gaming developers.
12/11/2025, 4:14:05 PM
by: Zealotux
It's a cute ad all but as a French kid I used to see similar things often, we have a good culture of animation. Is "they didn't use AI" really a criteria now?
12/11/2025, 2:36:52 PM
by: highleaf
Great ad, but is it a confirmation that fishes have no soul?
12/11/2025, 2:28:12 PM
by: rcarmo
Very cute, and full of humorous touches. Worth sharing, for a change (when compared to the vast majority of ads).
12/11/2025, 2:37:27 PM
by: throwacct
Hehe. People have "AI" fatigue (I'll include myself there, too), not only because AI content "feels" soulless, but also because the looming job displacement narrative, exacerbated by CEOs, VCs, etc. There'll be a big consumer pushback against companies using AI to lay off employees, etc
12/11/2025, 5:14:54 PM
by: TheCycoONE
I have strong Tawney Scrawny Lion and Un loup dans le potager vibes from this commercial. Delightful.
12/11/2025, 5:15:35 PM
by: stronglikedan
The little tail wag as he brought his bounty to the table was a nice touch (my fav in fact), and something that AI might have missed.
12/11/2025, 4:12:52 PM
by: prmoustache
I remember a french comic called Le loup en slip (literally the wolf in underwear), was it by any chance made by the same artists? Both the style and story have a lot in common.
12/11/2025, 4:25:26 PM
by: fasteo
cute ad. Too bad wolves are hypercarnivores. They won't survive without a heavy-meat diet
12/11/2025, 6:04:14 PM
by: stronglikedan
Damn, those forest animals <i>really</i> hate their fellow fish!
12/11/2025, 4:10:42 PM
by: wyldfire
C'est bon! Charming video.
12/11/2025, 2:00:43 PM
by: Mr_Eri_Atlov
Very cute and charming ad, the tail wagging at the end was great
12/11/2025, 2:31:04 PM
by: readthenotes1
The best, imo, is the Corona one<p><a href="https://youtu.be/AhTM4SA1cCY?si=DVczeTNpaomkB1y0" rel="nofollow">https://youtu.be/AhTM4SA1cCY?si=DVczeTNpaomkB1y0</a><p>(That's the extended version for some extra calm).<p>I do not like the beer, but they nailed what I want for Christmas
12/11/2025, 3:31:23 PM
by: binary132
As a wolf, I find this advertisement very offensive to carnitarians. Prey animals were clearly made for our use and enjoyment, and the idea of some sort of multi-special gathering, finding a least common denominator in the predation of pescids (simply absurd for a canid), is insulting to our way of life and frankly racist.
12/11/2025, 3:04:56 PM
by: wat10000
Where did the wolf get all the dairy products needed for all that rich French cuisine? This ad raises more questions than it answers.
12/11/2025, 3:24:13 PM
by: systems
and by worldwide hit, do they mean europe and few americans?<p>its not a bad ad, but nothing about it is worldwide
12/11/2025, 3:19:04 PM
by: throw7
Ah yes. The christmas ad that has nothing to do with christmas. There's also a fish dish the wolf makes... great attention to detail there.
12/11/2025, 2:21:13 PM
by: Dilettante_
Major pet peeve of mine is when people unironically spread literal advertisements, whether it's because they're "cute" or people are outraged at them or whatever it may be.<p>The ad is doing it on purpose. It is literally manipulating you and you are spreading the malicious influence to other people. It's not AI but it sure is 'slop'. Propaganda, even.<p>...slopagada
12/11/2025, 2:03:45 PM
by: throwfaraway135
It is a wholesome ad, but as I don't care that my shoes are handmade, I also don't care if the supermarket ad is without AI.
12/11/2025, 2:11:40 PM
by: epolanski
The video itself might not be generated, but who knows about the script (quite generic Christmas Carol, Shrek, Wolf trope), the character design, the models, the animations, etc?<p>edit: getting downvoted to hell, but I think my question is valid. What does it mean "no AI"? Are we just limiting ourselves to the render?
12/11/2025, 10:08:35 PM
by: nine_k
The best ad for diversity and inclusion I've seen so far.
12/11/2025, 9:23:52 PM